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Nov. 10, 2022

Investments, team culture and entrepreneurship: lessons learned with Ben Capell, Managing Director at Peterson Ventures

Investments, team culture and entrepreneurship: lessons learned with Ben Capell, Managing Director at Peterson Ventures

Ben Capell shares lessons learned investing in industries, SaaS and digital commerce, adding value and working on the execution at early stage businesses as well as team culture.


He also reflects on entrepreneurship, how it’s not for everyone and how you can’t do either sales or product.


It is a challenging process that requires not creating a solution there may not be a problem for.