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Join us for a deep dive into the world of the signage industry with Jeff Young, Executive VP of Custom Electric Signs (YESCO) .
We explore the journey of a family-owned business, the evolution of advertising in the digital age, and the power of 'spectacle' in capturing audiences.
Plus, get an inside look at some of YESCO's major projects like the Olympic lighting and the Sphere project - the largest screen installation in the world! Don't miss this enlightening conversation!
