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Join Jay Davis in a conversation with Nicole Tanner, the visionary founder of Swig, as she shares the story behind creating a pioneering drink stop. Learn how Nicole's quest for a better customer experience and her innovative approach to serving both Coca-Cola and Pepsi products under one roof led to the birth of Swig. Discover the challenges she faced, from negotiating with suppliers to choosing the perfect name that encapsulates the essence of the brand. Nicole also delves into the importance of passion and belief in driving a business forward, offering advice to aspiring entrepreneurs.
